Sustainability needs a lobby

The German Federal Association for Sustainability

represents the common interests of its members in all issues relevant to sustainability, promotes cooperation among its members and assists them in fulfilling their tasks.

Statutory tasks

are the general promotion of democratic governance, development cooperation, science and research, arts and culture and education for sustainable development in all sectors.

The 'Federal Sustainability Award'

is awarded in the categories society, politics, administration and economy. The nomination round 2019 is open. From now until March 25th, 2019 (6 pm) suggestions for the nomination in the 4 categories can be submitted → here (German only).

What does sustainability mean?

In many cases, it is considered sustainable that a company or a product exists "since 150 years" or "still in 150 years". This focuses on the longest, best eternal period. Too short. Sustainability means the quality of what is created in a long-term, far-sighted, inter-generational and → value-based process, such as:

  • Thinking in systemic contexts, comprehensive/holistic and – above all – thinking to the end.
  • Being aware of the interactions and effects of own actions.
  • Creation of decentralized, resilient structures.
  • Diversity, living in openness and expanding the horizon.
  • Careful use of ressources and knowing when something is sufficient.
  • Respectfully interaction with nature.
  • (Unselfishly) setting something in motion whose results do not necessarily benefit you.

Our model

6 component sustainability model

The extension of the traditional model of sustainability (social, economic, environmental aspects) involves the himan being as an acting being in the consideration (participation).

People act on the basis of certain patterns of behavior that are determined by cultural influences (culture as a driver).

After all, action must be based on balance (balance orientation), a fundamental principle of nature.


What drives us ?


Sustainability is balance orientation

The vision of the German Federal Association for Sustainability is the development of a world in which a global community consciousness has been implemented in daily live. Our focus is on reducing inequalities for and between humans and nature.

We strive for international cooperation to preserve viable nature and biodiversity, including the diversity and potential of all cultures.

Over the course of billions of years, nature has developed balancing mechanisms that ensure her survival. We are taking this model to give future generations more opportunities for a livable world. To achieve this, we want to establish sustainability as a state goal.

We see ourselves as a mouthpiece and source of inspiration, bundling civil society interests in order to accompany state and private organizations in transformation processes.


Sustainability is next generation culture

The mission of the German Federal Association for Sustainability is to create a lobby for sustainability and a common communication platform for it.

We work and operate in the context of the → 17 UN Sustainable Development Goals (SDGs), which provide clues as to which fields sustainable development is required. We orientate our projects to this. We regard the conscious shaping of culture as the main driving force to achieve the goals.

For the concrete implementation of meaningful processes we show role models and examples, develop concepts and accompany other organizations, companies or individuals. We see ourselves as a docking station for the exchange of knowledge and joint action.

We achieve social effectiveness through the pooling of common interests, the positive influence on political culture and securing the economic capacity of sustainable development.


Sustainability is systemic thinking and action

The values ​​of the German Federal Association for Sustainability are based on assuming responsibility for us and the planet.

As humans, we are all part of a natural system as well as part of a worldwide cultural community based on knowledge. Knowledge for us is the combination of information, experience and the “wisdom of the heart”. These are our central thoughts.

We believe in a global community of cultures and that this must be reflected in common core values. Mutual respect, justice and truthfulness underlie our attitude. Our actions are guided by humanity, non-violence and partnerships.

We see the promotion of creativity as a prerequisite for innovation and the development of potential, which leads to cooperative action patterns. In this way, one can achieve the sovereignty required for the “transformation of the world”.

Key activities

Side by side

Social cohesion
as a key to successful transformation
Social cohesion

Ensuring cohesion in a period of need for global, existential change is an immense challenge. Unlike e.g. the → Neolithic transformation (Sedentism of the human species) or the → industrial revolution, the current period is characterized by preserving the planet earth system and its natural processes in order to ensure the future of the human species.

The many ways to solve the problem involve enormous risks and, at the same time, the promise "on this journey together ... to leave nobody behind" (preamble to the UN Agenda 2030).



The re-vitalization of rural areas
as a priority task
Re-vitalization of rural areas

Urbanization comes first among the 10 strongest "megatrends" for the future. Elements of this trend are predictions of the → World Urbanization Prospects der UN. They estimate that by 2050 already 66% of humanity will live in cities (after 54% in 2014 and 30% in 1950).

Rural areas are settlements that seemingly fall out of perception and are increasingly subject to depopulation in Germany as well as globally. This endangers not only the territorial integrity of an area or country, but also social cohesion. Therefore, it is in our interest to preserve these settlement areas and to focus on development.



The Global Sustainable Development Goals (SDGs)
as a measure of action

In September 2015, the United Nations adopted the Global → Sustainable Development Goals in New York: 17 main targets, each with about 10 "sub-targets" that "will transform the world through ... the end of poverty, the protection of the earth and prosperity for all".


Meet us here

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