Continuous and thus sustainable economic success is only possible with entrepreneurship that is conscious about its social, environmental, economic and thus corporate responsibility. Sustainable thinking and acting entrepreneurs are guided in their actions by ethical principles which aim to partnership. This includes both customers as well as employees, suppliers and – especially in large companies – not least shareholder.
This has nothing to do with “Green Economy” or “Blue Economy” but is in its best sense “Responsible Economy“.
Responsible entrepreneurship is not linked to the function of establishing or ownership, but also includes the responsible thinking and actions of employees. In times of changing demographies the inclusion of employees e.g. in terms of work organization, corporate culture, strategic direction of the company and the jointly developed business success is a matter of employee retention and attractiveness of companies.
The combination of entrepreneurial activities and the competences of employees is contemporary competitiveness in the 21st century. Involvement and joint decisions ensure the continuous success of the company and make a company sustainable.
Focusing on maximizing profits, thereby misdirected incentives and unreflective use of finite resources is not based on balance, they lead to imbalance. Balance orientation is the key element of sustainability. Behind this are two basic ideas:
- mostly all of the resources are limited and must be used farsighted.
- Almost all growth is only possible at the expense of other.